nike triax: the story of an icon in watch design
nike triax: the story of an icon in digital watch design
when nike entered the watch market in the late 1990s, it wasn’t to play it safe. the brand known for innovation in sportswear brought the same forward-thinking to timekeeping, and the result was the nike triax line, a series of digital watches that combined ergonomic design, sport functionality, and futuristic aesthetics.
the defining feature of the triax watches was their asymmetrical case design. unlike traditional round or square watches, triax models were contoured to fit the wrist comfortably, especially during athletic movement. this made them a favorite among runners, gym-goers, and anyone who appreciated utility with a touch of edge.
the display featured large, easy-to-read digital numbers with functions like lap memory, countdown timers, alarms, backlighting, and, in some models, heart rate monitoring. the curved silhouette and bold use of color gave them a look that was undeniably y2k and still feels fresh today.
key models from the nike triax line
triax speed 50 regular
a popular entry-level model, known for its 50-lap memory, water resistance, and clean digital interface. its lightweight build and smooth wrist-hugging curve made it ideal for everyday wear and sports alike.
triax 35 regular
a simpler version of the speed models, offering a streamlined set of features including a stopwatch, alarm, and basic timekeeping. compact and efficient, this was often a first watch for athletes-in-training.
hrm triax 100
a more advanced model that featured a built-in heart rate monitor and dual-time zones. it appealed to serious runners and was often paired with a chest strap for heart rate tracking. its clean lines and larger display made it both technical and stylish.
triax fc barcelona
a rare edition featuring fc barcelona branding, produced in collaboration during nike’s kit sponsorship era. it stood out with club colors and subtle detailing, blending athletic function with football culture. today, it’s a low-key grail for both watch collectors and barça fans.
collectible status and cultural impact
the nike triax series perfectly captured the late-90s and early-2000s spirit: tech-driven, bold, and youth-oriented. as the y2k aesthetic resurfaces, these watches are being rediscovered by a new generation of collectors. whether it's the design, the nostalgia, or the rarity of specific models, triax watches are gaining cult status in the vintage digital watch world.
they represent a moment when nike wasn’t just dominating sneakers, but experimenting across categories—creating gear that felt futuristic, accessible, and ahead of its time.
